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Coty Inc. and Designer Karl Lagerfeld Sign New Global Licensing Agreement NEW YORK, July 13 /PRNewswire/ -- - Fragrance Powerhouse and Fashion Icon Combine Efforts on Fragrances Coty Inc., the world's largest fragrance company, and Karl Lagerfeld SAS announced today they have entered into a strategic licensing alliance to market the Lagerfeld line of signature fragrances. This is the first time Coty and Lagerfeld will work side-by-side to create a fragrance line. "Karl Lagerfeld is one of the, if not the, most influential fashion icon, idol and trendsetter of the 20th Century, and no doubt his legacy will be idolized by generations to come. His magnetic personality, powerful charisma and undeniably prestigious styles are coveted by celebrities, designers, and consumers worldwide," said Bernd Beetz, CEO, Coty Inc. "We are thrilled to have this opportunity to work together to market the signature line of Lagerfeld fragrances." "We are extremely pleased with our new partnership with Coty Inc.," states Fred Gehring, CEO, Karl Lagerfeld SAS. "Karl Lagerfeld and Coty are a winning combination to create and extend the fragrance offerings of the KARL LAGERFELD brand worldwide." In 2005, Coty began distributing the Karl Lagerfeld fragrance line for Unilever, the former licensee for Lagerfeld. Coty plans to continue the distribution of the existing Lagerfeld fragrances. Details for the fragrance partnership will be revealed at a later date. About Coty Inc. Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide. The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, L.A.M.B. by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood. The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Phat Farm, Pierre Cardin(i), Rimmel, Shania Twain, Stetson, and Vanilla Fields. Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada. For additional information about Coty Inc., please visit http://www.coty.com. (i)European license only. KARL LAGERFELD SAS: KARL LAGERFELD SAS and its affiliates design, source and market K KARL LAGERFELD, contemporary designer apparel for men and women in addition to the internationally acclaimed signature ready-to-wear collection KARL LAGERFELD a high end luxury collection which is designed and shown in Paris. Web site: http://www.coty.com |
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