DESCRIPTION | Co. is pursuing fragrance delivery from another direction--extending scent longevity in the package. In October, the company launched technology it calls ESQ--for excited state quencher. Co. explains that ESQ is not an antioxidant or UV absorber but works instead by quenching the excited state that molecules reach when they are exposed to light or high temperatures. Although Co. researchers developed ESQ primarily with color stability in mind, he says the company is attracting a surprising amount of interest from customers interested in preserving fragrance in home and personal care products |
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