| ECOLOGY |
The basic question at issue—whether these dialkyl quats have a future in North America—has its roots in Europe. It was there, beginning in Germany in 1990, that concerns arose about the biodegradability of dialkyl quats, including the most prominent variety, dihydrogenated tallow dimethyl ammonium chloride, or DTDMAC. According to Robert McConnell, a former cationic surfactant industry executive who now runs McConnell Consulting in Dublin, Ohio, these concerns quickly grew in an environmentally sensitive Europe. Consumer product manufacturers responded equally quickly by moving to an alternative family of cationics known as ester quats. By the mid-1990s, McConnell says, the entire European fabric softener market had switched to the new quats. In the U.S., however, the only major company to switch was P&G, moving its flagship Downy liquid fabric softener to ester quats about four years ago. Moreover, McConnell says, P&G made the move quietly and without any environmental claims, leaving little incentive for its rivals to do the same |
| UPDATE | 01.00 |
| COMPANY | McConnell Consulting |
| LITERATURE REF. | This data is not available for free |
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