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Product USA. I

CLASSIFICATION Market
SALES VALUE $400,000 this year
TECHNOLOGY Co.'s Pres. says he and his colleagues were thinking about car tires--not tennis balls--when they first started work on an impermeable coating based on nanoclays.


BELIEVERS Goldberg (left) and Feeney are developing nanocomposites to make better tennis balls and car tires. INMAT PHOTO


What started as a project to keep tires from losing air has instead led to the creation of a tennis ball that maintains its bounce while others go flat. Co.
UPDATE 12.02
USES Customer Co. uses it to make the Double Core ball--the official Davis Cup tennis ball.
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