| OBSERVATION'S |
In an article in the August issue of tce (The Chemical Engineer), the monthly magazine published by the U.K. Institution of Chemical Engineers, Co. discuss the conservative nature of the chemical industry when it comes to adopting new technologies. "No one can shake the industry and say, 'Stop being conservative,' " the authors note, but "conservatism is often rooted in good sense." One example they cite is a pharmaceutical industry study showing that a six-month delay in product introduction using a new process could reduce a product's contribution to profits by 50% over its lifetime. Thus companies tend to stick with a proven technology. The "rush to be second" is another manifestation of industry's conservatism, they note. Most companies would like to see a similar process up and running before committing to their own development project. On the other hand, if a company gains a competitive advantage from a process intensification improvement, it likely won't want to tell its competitors. The company probably wouldn't disclose that a project had failed either. In the end, the success of process intensification will need to be more than implementing clever technologies. "It needs to integrate not just chemistry and chemical engineering, but finance and marketing as well." |
| UPDATE | 11.02 |
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